Recognized by the WHO, Umang is a mental health helpline that offers support to vulnerable Pakistanis ideating or planning suicide.
This partnership between Umang and Google aims to help tackle the rising issue of suicides in Pakistan. According to WHO estimates, there are around 130k to 270k cases of attempted suicide in Pakistan each year. Meanwhile, Search interest in mental health issues has been on the rise. Topics such as “anxiety”, “depression” and “suicide” all peaked in the 2020-21 period in the country, according to Google Trends.
Farhan Qureshi, Regional Director, Pakistan, Bangladesh and Sri Lanka, at Google shared Kinza Naeem, Founder & CEO Umang Pakistan also shared ”Mental health is the biggest unaddressed problem of our era, specially at a place like Pakistan where more than 40% of the population is suffering from some degree of mental health issues. We are utterly grateful to google for this timely partnership. I am certain that together we will be able to reach out to the maximum number of people in dire need of mental health support and break the taboo around it nation-wide.”
