Lensa debuted as a picture editing tool in 2018, but it wasn’t until the firm unveiled its “Magic Avatars” feature last month that the app skyrocketed in popularity. It is presently the most downloaded software in the Apple Store’s Photo & Video category, which is especially surprising given that it is not free. The App promises “hundreds of artworks made by #artificialintelligence for you!” While the Lensa AI is free to download (available for Apple and Google) and there is a free trial, the arty selfies itself will cost at least $3.99 for 50 images (it costs more for more selfies).

— Chanda Prescod-Weinstein (@IBJIYONGI) December 4, 2022 According to the firm, individuals may email [email protected] to seek “access to, modification, correction, update, erasure, or deletion” of any personal data submitted to Prisma through Lensa. However, according to the policy, “we may not accommodate a request to update information if we feel the modification would violate any law or legal requirement or cause the information to be erroneous.”