The turning point for Smartphone video games came when Apple released the App Store for iPhone. Now developers were able to design applications for the device independently and along with that they could collect direct revenue from their software sales. Also, they did not need to invest anything in advertising as the App Store featured their apps nicely Later to compete with apple’s market androids came around the developers got even more incentive to develop games and nowadays a large portion of all Android Market submissions are video games. This trend is increasing rapidly and it is expected to remain the same way for the next few years. those with iPhone, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or feature phones tend to play pre-loaded games. According to Nielsen research the average mobile gamer plays an average of 7.8 hours a month. Those with iPhone tend to play around 14.7 hours each month while those with Android Smartphone play around 9.3 hours per month Games continue to be the most popular app category, and according to Nielsen research, 93 percent of app downloader’s —. In contrast, only 76 percent of downloader’s are willing to pay for news apps. It is not wrong to assume that most of the users of Smartphone’s spend more than half of their time playing games or watching videos
According to Mancunion It is continuously evolving and becoming big threat to 3 giants like Nintendo, Sony & Microsoft. In just five years, Smartphone and tablet gaming has turned the mobile gaming industry on its head and made it rather difficult for companies to sell devices like the Nintendo 3DS and PlayStation Vita amongst much more versatile portable devices like tablets and smart phones.Whereas Apple sold over 147 million iOS devices worldwide in 2011 alone. [success]how well smartphone gaming is doing[/success Future can be assumed on basis of this current success of mobile gaming for example According to NBCLATINO in 2011 Northwestern University study analyzing two Kaiser Family Foundation surveys found that minority youth ages 6 to 18 typically spend an average of 13 hours a day using computers, mobile devices, TVs and other media – nearly 4 ½ hours more than their white peers. Hispanic youth followed just behind Asian American children (13 hours, 13 minutes a day) with their media use, with approximately 13 hours a day.
